Christian Rodriguez, founder and CEO of ByHours in Barcelona, sits down with Hosco and explains his startup’s unique business model: selling hotel rooms by the hour instead of by the night. For Rodriguez, a passionate, creative entrepreneur with over 10 years of business experience, what makes ByHours so special is twofold: it enables hotels to enter into a completely new market, improve financial performance and optimize resources, and it offers flexibility to travelers and clients by proposing a brand new, innovative product.

Watch as Christian explains us exactly how the concept works, who his clients are and what the future might hold for ByHours.