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The Most Popular Marketing Jobs in Hospitality

by | CAREER TIPS

Marketing is one of the most important teams for the success of any company. They are the department who has to create and maintain a connection with the public to keep them loyal and engaged. If you’re creative, energetic and passionate about serving your customers, one of the many marketing jobs in the hospitality industry could be the perfect place for you.

What are some of the most popular hospitality marketing jobs?

The world of marketing is always changing so some marketing jobs that were integral in the past are less important now.

We’ve rounded up a list of marketing jobs that are currently some of the most popular and in-demand.

Copywriter

If you have a natural talent for putting words together, a career as a hospitality copywriter might be the right path for you.

Copywriters work within a larger team to create all written content the department needs for marketing campaigns. 

Depending on the company, you could be writing many different types of materials. Copywriters create marketing emails, social media posts, articles and much more to help their company communicate to their customers.

To become a copywriter you should have a bachelor’s degree in writing, communications, or a related field. 

In terms of experience, getting an internship in a hospitality marketing department is the most straightforward route. Otherwise, you can develop your own portfolio and use that to help land your first job.

Community manager

Some companies have millions of followers across their social media platforms. When they’re online following is bigger than most major cities on earth, companies must dedicate resources to building and maintaining their relationship with customers.

Community managers are responsible for engaging with a brand’s followers or supporters. This is mainly done via social media but community managers may also coordinate in-person events as well. A good community manager is an expert in the company and the market who knows how to engage their target in their own language. 

Attention to detail and excellent judgment are also incredibly important for this role. When you have millions of people watching or reading, mistakes are costly. One ill-advised tweet or response to a rude customer can harm your company’s reputation and lose you your job.

Social Media Specialist 

With so many people across the world on social media platforms, it’s no surprise that social media specialist is quickly becoming one of the most important jobs in marketing.

Social media specialists manage a company’s social media account. They are responsible for all communications on a company’s social media account so you need to have a clear understanding of your company’s values and “voice”.

You may create social media posts yourself or work with a copywriter who writes them for you. Every social media platform has a different type of audience so you should consider which type of messaging will work best for Facebook vs Instagram.

In terms of education, social media managers typically have a bachelor’s degree in marketing or a similar subject.

Email Marketing Specialist

One of the most valuable things you can have in marketing is a long mailing list. That’s why companies are constantly asking for an email address, whether online or when you check out in one of their retail locations. They want it so they can add people to their mailing list so they can send them a variety of marketing campaigns.

Once a brand builds up a significant list of emails, they are able to leverage it for their marketing purposes. This is such a crucial part of marketing that there is usually a person or team solely dedicated to creating effective email campaigns. 

Email marketing specialists are responsible for coming up with engaging email campaigns. You must cut through the noise of someone’s inbox and get their attention. Your job is to craft emails that people open, read, and then answer your call to response.

To make this happen, you will be working with other members of the marketing team such as designers and copywriters to create a campaign that generates leads and doesn’t cause people to unsubscribe. 

Web Content Producer

One of the most popular marketing catchphrases of recent years is “content is king”. If you’ve spent any amount of time on the internet, you’ll know why. Whether on the phone, computer, or tv, people are consuming more content and media than ever before. 

If a company can somehow get themselves into your web content diet then they’ve caught your attention. Whether through co-produced creator content or creating content in-house that would be compelling to the public, there are a number of ways to approach the topic.

The job of a web content producer is to come up with ideas for interesting content and make them a reality. If you want to create a cool video series to help market a new product, you will be responsible for coordinating everything you need. You need to get a presenter, a script, a video team and more to make the final product happen.

If you’re a highly creative yet coordinated person who loves seeing a plan come together, a web content producer job might be the right choice for you.  

Brand Manager

Every successful brand in the world invests a significant amount of time and money in managing their brand. Companies want people to have specific associations with their products and services so they are very careful about the way the public perceives them.

Brand managers are responsible for shaping the way customers see the brand. You want to create an image for your brand that generates trust from the general public so your product or service comes to mind before your competitors.  

As a brand manager, you will collaborate with members of the marketing team like market researchers and designers. You may also work with other departments such as public relations to ensure that media messaging is consistent.  

If one of those jobs sounds like something you’d love to do, check out the open hospitality marketing jobs available on Hosco today!

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